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AMAZON BRAZIL DEALS STYLE GUIDES

A cohesive system that increased customer acquisition over 12%

 
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CHALLENGE

Use the deals strategically

Amazon.com.br offered a lot of deals and their customers couldn't differentiate and understand it. The strategy was to increase awareness and traffic, elevating the book deals and generating sales.

SOLUTION

A great iconographic system

In this system each deal has a different icon, while the illustrations and the typography follow the same style. 

We designed a contemporary look,  using volume and a bright, attractive color scheme, establishing a unique style guide.

RESULTS

Over 12% Customer increase

The style guide increased the number of customers buying both printed and e-books over 12%.

The new, cohesive look provided a better customer experience, as well as differentiated each deal. 

SCOPE

Branding
Interface & Icon Design


Before and after


Solutions to increase traffic

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BRANDING

Color scheme, typography
Shopping items

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APPEALING

Volume
Bright colors

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SYSTEM

Differentiate 06 deals
Make it simple for the customer


Colors

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Icons

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Typography

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Deals style guide

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Brand book

 

A contemporary look,
using volume and a bright color scheme that established
a unique style guide.

 
 
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Live content

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The new, cohesive look provided
a better customer experience,
as well as differentiated each deal.

 

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RESULTS

The style guideS increased the number of customers buying both printed and e-books over 12%.

 

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The Style Guides are consistent, saving our teams time since it creates a system for all the campaigns. Our VP specifically called out the iconography system, saying it was an excellent design.
— ALEXANDRE BESSA, KINDLE SR MKT MANAGER
 

PORTFOLIO