Use the deals strategically
Amazon.com.br offered a lot of deals and their customers couldn't differentiate and understand it. The strategy was to increase awareness and traffic, elevating the book deals and generating sales.
A great iconographic system
In this system each deal has a different icon, while the illustrations and the typography follow the same style.
We designed a contemporary look, using volume and a bright, attractive color scheme, establishing a unique style guide.
Over 12% Customer increase
The style guide increased the number of customers buying both printed and e-books over 12%.
The new, cohesive look provided a better customer experience, as well as differentiated each deal.
Interface & Icon Design
Before and after
Solutions to increase traffic
Color scheme, typography
Differentiate 06 deals
Make it simple for the customer