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AMAZON WINTER STYLE GUIDES

A modern and celebrative system featured in over 57k of Amazon’s graphics all over the globe 

 
 
Winter_Abertura_foto_02.jpg
 
 
 

CHALLENGE

Adapt the Holiday Style Guide

After winning the worldwide Holiday Style Guide competition, the next challenge was to adapt and create the Winter Style Guide.
PS: Please check the Amazon Holiday Style Guides Project.

SOLUTION

Let nature inspire us

Using the colors and shapes of winter, we created a unique look and feel for the the Winter Style Guides.

RESULTS

Over 57k graphics globally

The Style Guides are imperative to production, they create a system for all categories to increase sales. 200 designers all around the world adhered to the style guides to promote products for Amazon. 

SCOPE

Branding
Interface & Icon Design


Brand book

 

Typographic Examples

Winter_typo.jpg

Graphics

 BILLBOARD - 15000 X 360 PX

BILLBOARD - 15000 X 360 PX

 BILLBOARD 1500 X 360 PX

BILLBOARD 1500 X 360 PX


Live Content

 BILLBOARD - 1500 X 360 PX
Winter_Laptop.jpg

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Flavia is a strategic thinker and creative designer. Everything she does has a purpose as well as a creative process. It is always a big pleasure to work with Flavia and her team.
— ALEXANDRE BESSA, AMAZON PRODUCT MANAGER
 

PORTFOLIO