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AT&T KNOWN KNOWNS

The Known Knowns allowed AT&T to evolve with the demands of its customers  

 
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CHALLENGE

Get people to read

Create an appealing digital and print book of the Known Knowns for AT&T. Known Knowns are research-based summaries of the thoughts and needs of AT&T customers.

SOLUTION

Make it awesome

The concept “Have the Company quickly in your hands" has fonts and pictures overlapping each other representing the layers of knowledge. The readers can go deeper into this dynamic book.

RESULTS

Leadership's delight

As a result the company extended the program for another year and created a wiki page for it. The leadership is very enthusiastic about it since now AT&T has a modern and easy system to compile and access the information all around the globe.

SCOPE

Branding
Editorial Design


Before and After


Imagery

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Style Guides

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Drafts


Cover

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The leadership is very enthusiastic about having a modern system to access the user's information all around the globe.

 
 
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Book Chapters

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Digital Version

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Flavia has been an exceptional design partner in a yearlong effort we’ve jointly produced. Her work is beautiful, informative, and draws users in. Her work has been very well-received throughout our organization and beyond. In addition, Flavia has been great to work with - very responsive, communicative, and open to feedback and ideas! She always delivers quickly with a positive attitude.
— sarah everett, Sr. Lead User Experience Researcher at AT&T
 

PORTFOLIO