Role: Lead Product Designer, owning the process end-to-end across Product, Engineering, Sales, Compliance, and Design Systems, hands-on with a 15-person cross-disciplinary team spanning product, engineering, and research.
AI tools: Figma AI, User testing and Claude.
OneStream: Balancing Business Trade-Offs
To enable cross-selling without overloading customers with complex product info, we needed one core flow that worked the same way everywhere, but could still flex under real constraints.
Compliance and sales pulled in opposite directions. For example: only authorized roles could complete a purchase, while sales wanted a fast checkout. Neither could be compromised.
ProductX is my 6-step end-to-end framework for shipping complex products, moving from Research through Insights, Strategy, Design, Prototype, and Validate, accelerated by AI at every step.
Step 1: Research
Driven by stakeholder and user interviews, competitive analysis, and UX audits.
Step 2 Insights: Behavioral, Systemic, Data-Driven
Step 3: Strategy
AI Guided Shopping
To support OneStream, our cross-functional team built an AI Advisor directly into the shopping experience. I led its design, shaping how it guided complex decisions, cut support calls, and suggested cross-selling, moving faster while building customer confidence.
OneStream: Cutting Support Calls in Half
One scalable, AI-guided approach for cross selling across wireless and business solutions, built around technical complexity, compliance, and sales requirements, with accessibility improvements and a web-first MVP guided by JTBD.
Design System
Led the design system for this flow, expanding T-Mobile's design system with over 40 reusable components adopted across OneStream.
Core system elements: color, typography, and reusable components.
Step 5 & 6: Prototype & Validate, 80% Preferred V2
Version 1
Organized by task, but users struggled to match their task to the right button, often picking the wrong entry point on the first try.
Version 2: winner
Organized by product, matching customers' existing mental model. Usability testing showed 80% of participants preferred this version.
Impact: +70% Self-Serve
Before OneStream, adding a service meant calling support. Now +70% of customers self-serve, cutting support calls in half. Average order value rose 30%. This became T-Mobile's model for unifying wireless and business solutions, with scalable UI patterns and components.
