Amazon Kitchen

From traffic to sales: boosting engagement, growth, and premium sponsorships.

Redesign Boosts Sales

The outdated, price-driven design lacked strong branding and UX clarity, deterring premium sponsors. The redesign increased CTR by 25% and sales by 10%, attracting top brands like Cuisinart.

Role: Creative Director leading branding and UX/UI with product, data, engineering, and media teams.

BEFORE

AFTER

Design Strategy

The page was elevated into an inspiring, premium experience, improving engagement and usability.

At Amazon Kitchen, the kitchen is more than a room. It’s where art, science, and love come together.

Aspirational Narrative

Inspired by togetherness, our message "For the love of food" reflects a joyful, inclusive cooking experience rooted in connection and creativity.

Sleek Brand Guidelines

A photoshoot with natural light and organic ingredients, paired with elegant UI elements, shaped a refined and cohesive aesthetic.

Live Page vs. Version 1

Version 1 featured a large hero, eight category tiles, and video placements but failed to grow traffic or engagement.

Version 1 vs. Version 2

Version 2, built with Amazon's RWD system, reduced hero height, improved padding, and added six placements for recipe videos and sponsors.

Version 2 Maximized Profit

Users spent $12 more with videos. Strong ROI from sponsor placements proved the value of curated videos and editorial content for profitability.

Raising the bar

CTR increased by over 25%, sales grew over 10%, and Cuisinart and KitchenAid became sponsors, driving exceptional engagement and profitability.