Kindle Scout Promotional System
A Dynamic, Scalable Identity For Engaging Readers Worldwide
A Unified Genre Approach
Amazon launched Kindle Scout, where readers nominated books for publishing. To elevate it, Amazon brought me in to create a dynamic brand identity that adapted across genres to promote books globally.
Role: Design Lead driving art direction in collaboration with product management and event production teams.
Motion-Inspired Aesthetic
The design uses dynamic diagonals, inspired by the italicized 'Scout' in the Kindle Scout logo to create a modern, energetic look.
Colors adapt by genre
Dark tones for mystery, blue for fantasy, beige for general literature, and pink for romance create a cohesive yet flexible visual identity.
A versatile, bold, and recognizable system.
Scalable Design
The design enables seamless book cover swaps, maintaining a cohesive yet adaptable visual identity across genres.
The system empowered authors to succeed.
Reader-Driven Book Promotion
To maximize reach, the campaign utilized online and offline assets like cards, one-sheets, and bookmarks at trade shows, events, and book launches.
Results
The Kindle team, authors, and publishers praised the bold, flexible system.
The templates saved time, cut costs, and expanded internationally.
Helped thousands of authors get discovered, leading to hundreds of publishing contracts with Kindle Press.