Hi, I'm Flavia Lemos. I design digital experiences people love.
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I drive delightful digital products and business growth through creative storytelling, blending product design with brand strategy.
Product Design
I’m a UX/UI design leader with 19 years of experience shaping the future of digital products worldwide. I’m a hands-on designer, leveraging design systems, spearheading cross-functional teams, and collaborating with C-level executives to create impactful products.
By leveraging my brand strategy methodology framework, along with Design Thinking and storytelling techniques, in company-wide initiatives as a facilitator or strategist, I consistently achieve revenue growth.
Born in Brazil, I have a unique perspective on tackling design and business challenges for diverse markets. I seamlessly integrate business and technology through design to address corporate challenges. I adapt to teams of all sizes, from startups to Fortune 10 companies, and navigate various technologies and industries effortlessly.
My Brand Strategy Framework centers on user needs and business goals, ensuring alignment across narrative, messaging, visuals, and user experience.
Career Path
In 2014, I joined Amazon as a UX/UI designer for two years, followed by four years at AT&T as a Senior UX Designer. As a UX strategist consultant, I contributed to Confluent's $11B IPO as part of a team effort. I've also mentored over 50 startups, fostering their long-term success. Before coming to the US, I ran a successful Brazilian Design agency for 12 years, serving clients like Coca-Cola, Nokia, and Anheuser-Busch.
Amazon Appstore
Amazon invited me back, and I now serve as the Design Director at Amazon Appstore. Leading the rebranding strategy across Amazon devices (Fire TV, Fire Tablet, Android devices, and others), I ensure alignment and meet business goals.
My primary focus is on the user, believing that success naturally follows when their needs are met.
I design and document Amazon Appstore global brand guidelines, covering narrative, look & feel, illustrations, user journeys, UX/UI elements, prototypes, and design systems.
Leveraging my brand strategy framework, I led an executive leaders’ workshop engaging customers and executives in co-creation.
I direct designers and UX leads globally to ensure cohesive design system development across devices and maintain brand consistency.
Collaborate with cross-functional teams, including product owners, research, and engineering, to innovate and ensure customer delight as endorsed by user testing.
I conduct competitive analysis, synthesize data to strategize, and present design concepts to secure top-level leadership buy-in.
Achievements
• Doubled online iPhone upgrades on att.com.
• Achieved a 64%+ increase in AT&T business program account activations.
• Enhanced Confluent.io experience, contributing to an $11B IPO.
• Attained a +25% boost in CTR for Amazon Kitchen.
• Mentored 50+ startups worldwide for long-term success.
• Keynoted design and startup conferences, focusing on UX, branding, and storytelling.
• Won 1st Place in the AT&T User Experience Innovation Challenge.