As Design Director, leading a global cross-functional strategic brainstorm for Amazon Appstore
measurable business impact: +25% CTR at Amazon, 230% YoY growth at AT&T, and 0-to-1 self-service at T-Mobile (+70% adoption). Known for joy-fueled leadership and collaboration across 60+ organizations over 16+ years, I bring hands-on craft to every stage, from strategy through pixel. Currently advising startups worldwide.
What I bring into the room
Vision: I connect product decisions to business outcomes, and turn ambiguity into clear direction.
Execution: Hands-on leader with excellence in visual craft and product design.
Leadership: Joy fuels productivity. I lead with no ego and positive energy, grounded even under pressure (Gallup: Positivity, Woo, Activator, Achiever).
Versatility: Founder, leader, and IC across industries, continents, and company stages.
Story: I turn strategy into narratives that move customers, and bring stories to life through speaking.
Growth: Proven, repeated impact on every product I touch.
Behind each of these is a real project. I'd love to share them.
Design Systems · Stakeholder Alignment · Persuasive Storytelling · Visual Craft · Product Strategy · AI Product Design · Enterprise Product Design · End to End Product Design · 0 to 1 Products · Growth · Design Leadership · Team Leadership & Mentorship · Experimentation · Figma · Claude · Adobe Creative Cloud
Highlights
25%+ CTR
Amazon kitchen storefront no added ad spend
230% YoY
Growth in AT&T's online upgrade flow
$16B IPO
Led product strategy, ahead of confluent.io launch
0%→70%
Self-serve, T-Mobile's top revenue flow
District level 2nd place, Toastmasters' World Championship of Public Speaking (out of 6k people)
Keynoted conferences on AI, product design, UX strategy, and business growth.
1st place, AT&T UX Innovation Challenge
Mentored 50+ founders on product and go-to market strategy
Deborah Foley, Amazon Appstore Head of UX
"Flavia is an outstanding product design leader. She drove a +33% increase in subscription conversion by turning strategy into high-impact design."
