I’m Flavia Lemos.
Product Design leader building end-to-end products, accelerated by AI.
Worked for
I drive delightful digital experiences and business growth through craft and strategy.
Amazon Appstore product strategy workshop.
My primary focus is on the user, believing that success naturally follows when their needs are met.
Product Design
Ex-Amazon Product Design Director designing end-to-end products with AI, from strategy to pixel.
For nearly two decades, I've partnered with product, engineering, research, and marketing leaders to define vision, shape roadmaps, and drive key metrics.
I connect user needs to product features, craft to strategy, ideas to shipped experiences — translating design and creativity into business impact through visual design and branded experiences. I created a proprietary 6 Step ProductX Framework to align teams and scale products across global markets, and I lead workshops to drive company-wide alignment.
Where AI accelerates every step, from research to results.
My ProductX Framework
Career Path
I've led work across retail, entertainment, telecom, and tech — including Amazon, Kindle, Coca-Cola, HBO, AT&T, and T-Mobile. Highlights: 230% YoY growth on AT&T's iPhone launch, 25%+ CTR growth at Amazon with no added ad spend, and mobile app strategy at T-Mobile.
Born and raised in Brazil and based in the US for the past 12 years, I've led teams across cultures and bring a global perspective to designing scalable products for diverse users. I lead with empathy, an energizing presence, and trust-building (Gallup: Positivity, Woo, Activator, Achiever).
Outside the day job: keynote speaker and mentor to 50+ women-led founders (75% saw revenue growth within three months).
Let's build products at scale, for millions of users.
Areas of focus: Product & UX Design · End-to-End Design · Design Systems · Storytelling · Experimentation & Insight-Driven Design · Stakeholder Alignment · Team Leadership & Mentorship · Figma · Mobile Apps · AI-Assisted Design
Achievements
Doubled online iPhone upgrades on att.com.
Enhanced Confluent.io experience, contributing to an $16B IPO.
Boosted Amazon Kitchen’s CTR by over 25%.
Mentored 50+ startups worldwide for long-term success.
Keynoted conferences on product design, UX strategy, and business growth.
2nd Place, District Level — Toastmasters’ World Championship of Public Speaking® (Out of 6,000+)
Won 1st Place in the AT&T UX Innovation Challenge.
“Flavia is an outstanding product design leader. She drove a 33% increase in subscription conversion by turning strategy into compelling, high-impact design.”