I’m Flavia Lemos, a Creative Director designing digital experiences people love.
Worked for
I drive delightful digital products and business growth through creative storytelling, blending product design with brand strategy.
Leading the Amazon Appstore Rebrand Kickoff: A Strategic Workshop
My primary focus is on the user, believing that success naturally follows when their needs are met.
Product Design
I’m a UX/UI design leader with 19 years of experience shaping digital products worldwide. A hands-on designer, I leverage design systems, lead cross-functional teams, and collaborate with executives to create impactful products.
Born in Brazil, I bring a global perspective to design and business challenges. I seamlessly bridge business and technology, leading and adapting to teams from startups to Fortune 10 companies across diverse industries.
My 6-Step BrandUX Strategy aligns user needs with business goals, integrating narrative, messaging, visuals, and UX.
Career Path
In 2014, I joined Amazon as a UX/UI designer for two years, increasing Amazon Kitchen’s site traffic by over 25%. Following this success, I became a Senior UX Designer at AT&T, doubling online iPhone upgrades.
I also guided UX & brand strategy for Confluent’s successful $11B IPO and have been mentoring over 50 startups to achieve financial success.
Before relocating to the U.S., I ran a design agency in Brazil for 12 years, serving clients like Coca-Cola, Nokia, and Anheuser-Busch.
In 2023, Amazon invited me back, and I now serve as Design Director at Amazon Appstore, leading rebranding across Fire TV, Fire Tablet, Android, and web.
I direct designers and UX leads globally to ensure cohesive design system development across devices and maintain brand consistency.
Achievements
Doubled online iPhone upgrades on att.com.
Enhanced Confluent.io experience, contributing to an $11B IPO.
Drove Amazon Kitchen’s site traffic by over 25%.
Mentored 50+ startups worldwide for long-term success.
Keynoted conferences on UX, branding, and storytelling.
Won 1st Place in the AT&T UX Innovation Challenge.
“Flavia is an outstanding leader in digital product design. She transforms strategies into compelling designs.”