I’m Flavia Lemos, a Creative Director designing digital experiences people love.
Worked for
I drive delightful digital products and business growth through creative storytelling, blending product design with brand strategy.
Leading the Amazon Appstore Rebrand Kickoff: A Strategic Workshop
My primary focus is on the user, believing that success naturally follows when their needs are met.
Product Design
I’m a UX/UI design leader with 19+ years of experience shaping digital products worldwide. As a hands-on designer, I leverage design systems, lead cross-functional teams, and collaborate with executives to deliver impactful products.
I thrive in cross-functional environments, working closely with product, engineering, and executive teams to align vision and execution.
Born in Brazil, I bring a global perspective to design and business challenges. I seamlessly bridge business and technology, leading and adapting to teams from startups to Fortune 10 companies across diverse industries.
My 6-Step BrandUX Strategy framework aligns user needs with business goals, integrating narrative, messaging, visuals, and UX.
Career Path
In 2014, I joined Amazon as a UX/UI designer for two years, boosting Amazon Kitchen’s CTR by over 25%. Following this success, I became a Senior UX Designer at AT&T, where I doubled online iPhone upgrades.
I contributed to Confluent’s successful $11B IPO by leading their UX strategy and mentored over 50 startups to achieve financial growth.
Before relocating to the U.S., I ran a design agency in Brazil for 12 years, serving clients like Coca-Cola, Nokia, and Anheuser-Busch.
In 2023–2024, Amazon invited me back as Design Director at Amazon Appstore, where I led the rebranding across Fire TV, Fire Tablet, Android, and web platforms.
Lately, I’ve been exploring generative AI as a creative tool—blending technology and storytelling to push the boundaries of UX and visual design.
I direct designers and UX leads globally to ensure cohesive design system development across devices and maintain brand consistency.
Achievements
Doubled online iPhone upgrades on att.com.
Enhanced Confluent.io experience, contributing to an $11B IPO.
Boosted Amazon Kitchen’s CTR by over 25%.
Mentored 50+ startups worldwide for long-term success.
Keynoted conferences on UX, branding, and storytelling.
2nd place out of 6,000+ in Toastmasters’ World Championship of Public Speaking®
Won 1st Place in the AT&T UX Innovation Challenge.
“Flavia is an outstanding leader in digital product design. She transforms strategies into compelling designs.”