Cart 0
 

AMAZON HOLIDAY STYLE GUIDES

A modern and celebrative system featured in over 57k of Amazon’s graphics all over the globe 

 
Header_HSG.jpg
 

CHALLENGE

Win the Competition

Amazon develops Holiday and Winter style guides annually to have worldwide consistency and increase sales. These are the main style guides of the year and there's an annual global competition to create it.

SOLUTION

The inspiration behind the holidays

Families cooking together, eloquent gestures and the cozy atmosphere inspired this innovative concept. Chosen colors represent the joy around relationships, the decorative items express celebrations, and organic lines embody a warm home. The style guides represent the holidays' genuine actions, joy and kindness.

RESULTS

Over 57k graphics globally

After review by multiple leadership teams locally and internationally, our concept was chosen and we had the opportunity to create the Holiday and Winter Style Guides for 2015. They're imperative to production, since it creates a system for all the categories to increase sales. 200 designers all around the world adhered to the style guides to promote Amazon. 

SCOPE

Branding
Photography Art Direction
Interface & Icon Design


Mood Board

Main concepts: organic lines, handwriting, spontaneous, homemade, eloquent, lovely moments, family, natural. Love in the family.


Drafts


Final concept

HSG_CRUVES.jpg

CELEBRATIVE

Decorative and festive items remind customers that it's time to shop.

SPONTANEITY, COZY

The organic lines express the homemade feeling and the eloquent gestures.

JOYFUL, FAMILY MOMENTS

Use of colors and gradients emphasize the happiness of being around family.


Brand book

 

"This is Amazon's most important style guide all over the globe. Flavia and her team did an amazing job!"

HAFIZ HUDA - AMAZON CREATIVE DIRECTOR

 
 
Amz_H_Banner_toys_red.jpg
 

Toys photoshoot

 
 
 
 
 
 
 
 
 
Azul_hor_02.jpg
 

Computer and electronics photoshoot


Typographic examples

HSG_Typo.jpg

On-site graphics

 BILLBOARD - 15000 X 360 PX

BILLBOARD - 15000 X 360 PX

 BILLBOARD 1500 X 360 PX

BILLBOARD 1500 X 360 PX

 BILLBOARD - 1500 X 360 PX

BILLBOARD - 1500 X 360 PX

 
 

"The leadership is extremely thrilled by these style guides. This is the 1st time I've seen an outstanding iconography at Amazon."

CAT REALCE - AMAZON CREATIVE DIRECTOR

 
Holiday_epson_hor.jpg
 

Holiday toy list page

HSG_Gift_Guides.jpg

Live content

Showcase_Holida_02.jpg

RESULTS

All the categories plus 200 designers around the world adhered to the style guides.

57,000 graphics used these style guides in Q4 of 2015.


PORTFOLIO