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AMAZON'S KITCHEN PAGE

Traffic Increase: +25%

 
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CHALLENGE

Elevate the Digital storefront

Use up-to-date widgets to achieve a high-end, responsive design, emphasizing sponsored slots and sales increase.

SOLUTION

An outstanding experience

The new branding strategy tells an aspirational story and uses bigger video placements. Focusing on our users, we constantly tested, reviewed the metrics and enhanced the page.

RESULTS

Over 25% increase in traffic

With only the redesign of the page and no extra effort, the page increased user traffic over 25%. Also, high-end brands like Cuisinart and KitchenAid started to sponsor the page.

SCOPE

Branding
Photography Art Direction
Web design (UX, UI)


Before and after


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ELEVATE THE PAGE

BRANDING

Tell an aspirational story
Color scheme, typography
Healthy and fresh look

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INCREASE SALES

BETTER BROWSE EXPERIENCE

Use up-to-date components (widgets)
Large placements for videos
Over-emphasized imagery

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SPONSORS HIGHLIGHTED

NEW WIREFRAME

Create 05 sponsors placements


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From beginners to professional cooks, our page sells the highest quality kitchen products. We encourage social gathering and well-being through advice, support and inspiration.


Mood Board

Main concepts: love, fresh, healthy, natural aspects - solar light and flowers, along with human elements - handwriting and breadcrumbs. A well-being and healthy lifestyle that tells an inspirational story. We want to share our love of cooking in a way that’s warm, humble, and kind.


Photoshoot


Wireframes

PADDING

After testing phase 01, we added section headers and increased padding to provide a better separation between promotional and editorial content.

CONTENT GRID

The new Amazon widgets provide an easy scrolling and seamless experience.

VIDEO PLACEMENTS

We included large placements to emphasize the sponsored products and how-to videos.


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Since studies show that users who watch product videos spend over $12.00 more, some large placements for videos were placed throughout the page.

 
 

We’re inspiring, empowering and approachable. We want to feel like an old friend who’s sharing advice in the kitchen with our customers.

 
 
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Full page mock-ups 


Live Content

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RESULTS

High-end brands like Cuisinart and KitchenAid started to sponsor the page.

More than 25% increase in traffic. 


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Flavia is a fantastic designer that has the ability to take a problem and distill the result into a simple solution. She has great client interaction skills and impressive design work.
— HAFIZ HUDA, CREATIVE DIRECTOR AT AMAZON
 

PORTFOLIO