Amazon Brazil Style Guide
A cohesive design system that boosted customer acquisition by 12%
Challenge
Amazon.com.br offered many deals, but customers struggled to differentiate between them. The goal was to improve understanding and drive traffic, while making book deals stand out to boost sales.
Solution
I developed an iconographic system, giving each deal a unique icon while maintaining consistent illustrations and typography. The contemporary design featured a bright, attractive color scheme, creating a cohesive and engaging style guide.
Results
After the style guide launched, customer acquisition increased by over 12%, with higher sales of both print and eBooks. Users found the new design cohesive, fun, and engaging, leading to a better shopping experience.
My role: Branding, Icon Design
Team partners: Product Management, Data, Engineering
Before
After
Strategy to increase sales
BRANDING
Color scheme, typography
Shopping items
APPEALING
Dimensional
Bright colors
SYSTEM
Differentiate six deals
Make it simple for the customer
Sketches
Color palette
Iconography
Typography
Deals style guides
Amazon Brazil Deals Style Guides
A contemporary look, using dimension and a bright color scheme to establish a foundation for a unique visual identity.
Live content
The new, cohesive look helps customers find great products easily, provides a consistent user experience, and differentiates each deal.
Results
The style guides increased the number of new customers buying both print and e-books by over 12%.