AT&T Design Jam
A UX Sprint Driving Innovation, Collaboration, and Change.
Challenge
Our team hosted a two-day, cross-functional event to solve key business challenges quickly, bringing together 100 people to prototype solutions without long development phases.
Solution
Using Design Thinking, we identified pain points, sketched ideas, and prototyped solutions for real-world testing.
Results
In under three days, we generated 500 ideas, created 10 prototypes, and developed a $260M business case—typically a 1.5-year process. My team was one of the winners.
My Role:
Design Lead in one of 10 teams, focusing on wireless, TV, and cross-sell experiences, using rapid prototyping and user feedback.
Crazy 8, sketches, voting and user testing
Prototypes: Cross-sell, Entertainment & Wireless
Event gallery
Internal cultural benefits
Build Design culture
Design team learns new problem-solving techniques and processes
Stretch skills beyond day-to-day challenges
Provide inspiration
Break down silos and geographical barriers
Sharing talent through creative collaboration
Boost morale
Enhance career growth opportunities