Challenge

AT&T launched DIRECTV NOW to address the decline of traditional TV, requiring an innovative and engaging site to match the new service. The challenge was to create a digital platform that could effectively showcase the live, streaming-only service while maintaining AT&T’s brand identity.

Solution

We designed a clean, user-centered interface that not only supported a seamless experience for customers but also allowed for future adaptability with new partnerships. The site focused on providing an intuitive and engaging experience, aligned with AT&T's core brand values.

Results

The site contributed to over 1 million subscribers in under a year, and exceeded sales targets by 150% on launch day, driving significant growth for the service.