The Peaceful Parent
A brand that embodies love, power, and teamwork, driving online sales to over $100K/mo.
Challenge
Create a high-quality brand for Lisa Smith, a Parent Coach, to attract high-end clients seeking transformational family support.
Solution
I used the bee as a symbol to convey love, personal power, and forgiveness, reflecting the core values of Lisa's coaching approach while positioning her brand as both sweet and powerful.
Results
The rebrand led to over $100K/mo in online sales within 90 days. Lisa now has a brand strategy that aligns with her expertise, and her ads consistently outperform the competition, attracting the ideal audience.
My Role: Agency CEO, Designer – Branding, Logo Design
Team Partner: Lisa Smith (Client)
“Before working with Flavia, I had a logo with some colors. Now, I have a brand that represents me and skyrockets my revenue.”
Lisa Smith, The Peaceful Parent CEO
BEFORE
AFTER
Process
I researched various symbols and animals, eventually choosing the bee for its strong associations with love, wisdom, communication, and personal power.
The bee also symbolizes growth, harmony, teamwork, and nurturing—values that align with Lisa’s focus on family dynamics and community, where each member contributes to the whole.
STRONG CONCEPT
The bee symbolizes love, balance, virtue, and peace, resonating deeply with the audience.
APPEALING
Sophisticated design with Fibonacci sequence, dimensional elements, bright colors, and transparency.
BRANDING
A flexible system that adapts seamlessly across all channels—website, social media, presentations, and more.
Mood board
Sketches
Brand book
Brand language
The brand language has a warm, sweet tone, using words like “love” and “honey” to convey positivity and harmony. Lisa encourages families to express their feelings with compassion in everyday moments, helping them become the best version of themselves. The goal is to empower loved ones, fostering a sense of love and connection.
e-book
The new brand is unique, with a cohesive look and feel designed to attract high-end clients.
Its key elements highlight elegance, warmth, and a clear sense of purpose.
Results
Lisa’s rebrand scaled online sales to over $100K/mo in just ninety days.
Lisa Smith’s customers say "The new brand shows that Lisa is approachable and an expert in her field."