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THE PEACEFUL PARENT BRANDING

A brand system that expresses love in the family, power and team work. 

 
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CHALLENGE

Create a high-quality brand

Develop a world-class brand for a Parent Coach to attract high-end clients. Lisa Smith provides high value and huge transformations in family relations.

SOLUTION

Be sweet and powerful

Using the bee as the symbol, the new brand communicates love within the family, personal power, balance and forgiveness.

RESULTS

Extraordinary excitement!

Lisa Smith is redesigning her entire company to match the new branding. She attracted new clients since her look and feel now is more personable and modern.

SCOPE

Branding
Interface & Icon Design


 
 
Before Flavia and her team, I had a logo with some colors. Now, I have a brand that I’m very proud of and fully expresses me, my business and my mission. She’s creative and professional. Incredible experience!
— Lisa smith, The peaceful parent CEO
 

Before and after


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STRONG CONCEPT

ENGAGE WITH THE AUDIENCE

The bee is a strong concept to communicate:
love, balance, virtue & peace

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APPEALING

SOPHISTICATED LOOK & FEEL

Fibonacci Sequence
Volume, Bright colors
Transparency

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BRANDING

PROVIDE A BROAD SYSTEM

A system that adapts to any interaction
(e.g. Website, Social Media, PPT, etc)


Mood board


The bee concept

The bee represents: Love, Life, Order, Communication, Growth, Wisdom, Family, Beauty, Delight, Sweetness, Provision, Nurturing, Community, Diligence, Organization, Productivity, Harmony, Balance, Teamwork, Eloquence, Personal Power and Truth.

All the members of the hive work together in harmony, supporting the queen. This synergy enables the queen to ensure new life, and supports the well-being of the colony. 

 

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Logo's development


Logo's concept

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“It takes a bee to get the honey out.”

ARTHUR GUITERMAN

 
 
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Brand book


Logo versions


Brand language

The Brand Language of the Peaceful Parent has one single voice, we use words like "sweet", "honey" to express our selves in a positive way.

Use loving words to express feelings during daily activities, we enable families to communicate from their best selves. The objective is to empower the beloved ones.

“Life is the flower which love is the honey”. Victor Hugo

“Sweeter than honey.”

“May we humbly go about our day as honey bees go about theirs.”

 

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The new brand has a cohesive look and feel. Key aspect to attract high-end clients.


Branding items


PPT Presentation and Facebook page


E-book

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RESULTS

Customers say "the new brand shows that Lisa is approachable and an expert." 

The rebrand increased sales by 30%.


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Flavia nailed my business, vibe, and personality. She gave me exactly what I was looking for and so much more than I thought was attainable! Flavia listened deeply and over delivered. I love working with her and her team. Start to finish.. amazing!
— lisa smith, the peaceful parent ceo
 

PORTFOLIO