Create a high-quality brand
Develop a world-class brand for a Parent Coach to attract high-end clients. Lisa Smith provides high value and huge transformations in family relations.
Be sweet and powerful
Using the bee as the symbol, the new brand communicates love within the family, personal power, balance and forgiveness.
Lisa Smith is redesigning her entire company to match the new branding. She attracted new clients since her look and feel now is more personable and modern.
Interface & Icon Design
Before and after
ENGAGE WITH THE AUDIENCE
The bee is a strong concept to communicate:
love, balance, virtue & peace
SOPHISTICATED LOOK & FEEL
Volume, Bright colors
PROVIDE A BROAD SYSTEM
A system that adapts to any interaction
(e.g. Website, Social Media, PPT, etc)
The bee concept
The bee represents: Love, Life, Order, Communication, Growth, Wisdom, Family, Beauty, Delight, Sweetness, Provision, Nurturing, Community, Diligence, Organization, Productivity, Harmony, Balance, Teamwork, Eloquence, Personal Power and Truth.
All the members of the hive work together in harmony, supporting the queen. This synergy enables the queen to ensure new life, and supports the well-being of the colony.
The Brand Language of the Peaceful Parent has one single voice, we use words like "sweet", "honey" to express our selves in a positive way.
Use loving words to express feelings during daily activities, we enable families to communicate from their best selves. The objective is to empower the beloved ones.
“Life is the flower which love is the honey”. Victor Hugo
“Sweeter than honey.”
“May we humbly go about our day as honey bees go about theirs.”