COKE SUSTAINABLE PRODUCT

Live positively: a global campaign for optimism and inspiration

CHALLENGE: Focus On Sustainability

Live Positively; The Coca-Cola Company’s sustainability framework is a commitment to making a positive difference to the world. Coke asked my agency to create an innovative product to strengthen their positioning as a brand focused on sustainability.

SOLUTION: Include The 03 Pillars

Focused on the three pillars of sustainability: social, economic, and environmental – my team and I created a package including a t-shirt with reused plastic coke bottles and hired low-income communities to work on the project.

RESULTS: Community's Engagement

In a sustainability conference, we gifted this item to the press and other influential people who attended. We showed, with actions, that Coca-Cola is recycling and taking responsibility for its impact on the world.

The product got published in an international book about sustainability.

My Role: Customer Relations, Product Design; Sustainable Design.
Team Partners: Communications and Sustainability Senior Leadership

Live positively gift: t-shirt package

A package focused on the three pillars of sustainability: social, economic, and environmental.

I was honored to be invited to publish my project in the “Eco Packaging Now” book.

The publisher selected projects from designers all over the world. Their goal was to publish top unique packaging projects that are recyclable, biodegradable, and reusable. The book was published all over the world, in Mandarin and English. Check it out.