Focus on Sustainability
Live Positively; The Coca-Cola Company’s sustainability framework, a commitment to making a positive difference to the world.
Coca-Cola asked us to strengthen their positioning as a brand focused on sustainability.
Include the 03 pillars
Focus on the three pillars of sustainability: social, economic and environmental.
We created a package including a t-shirt with reused plastic coke bottles and hired low income communities to work on the project.
In a sustainability conference, we gifted this item to the press and other influential people who attended. We showed, with actions, that Coca-Cola is recycling and taking responsibility for its impact on the world.
Live positively gift: t-shirt package
Images Publishing invited us to publish the project in the book, "Eco Packaging now".
The book was published all over the world, in Mandarin and English. It proved to be an amazing way to support sustainable projects and contemporary designers. There are incredible initiatives that are finding unique and multi-functional ways to go sustainable, check it out!